Description
The primary responsibility is to write and publish original content for online platforms and social network engagement. Promotes and communicates information about the organization's products/services, events, and information. Reviews and responds to social media feedback. Escalates feedback and issues. Ensures messaging is consistent across all platforms. Keeps abreast of evolving social media platforms and industry specifics. Tracks discussion topics and prepares usage and engagement reports. Recognized as a subject matter expert, usually acquired through extensive work experience. Manages large projects, processes, or activities; Coaches, trains, and assigns work as a team lead. Progression to this level is typically restricted based on business need. May require a specific bachelor's degree related to the work being performed. Contains depth of skills necessary to interpret business issues and recommend best practices, process improvements, new technologies, and/or products. Works independently to prioritize, organize, and make decisions related to projects and teams. Uses critical thinking and analytic skills to solve difficult or complex problems. Recommends solutions using a creative perspective. Anticipates customer needs and identifies creative solutions to solve complex situations. Serves as an escalation resource for less experienced employees. Explains difficult concepts and influences others to adopt a different point of view. Employees in this classification typically perform work requiring invention, imagination, originality, or talent in a recognized field of artistic or creative endeavor. Primary activities involve a high degree of creativity with broad leeway to develop an original work product. Under FLSA, this is the exempt job classification for this title. Incumbents in this position must meet the full criteria for exempt status: salary level, salary basis, and duties tests.