Description
Works with other leaders and university marketing professionals to clarify an overarching university brand strategy, and to identify, develop, and execute strategies to advance the brand and reputation locally, regionally, nationally and globally. Guides a cross-university approach to branding consistency through graphic images and messaging through all platforms, including web and social media. Promotes the U-M brand through traditional and new marketing strategies that include full communications methods, including print materials, advertising, web sites, multi-media, and social media tools. Manages relationships with agencies used for large university-level communications projects. Implements tracking methods and performs regular data analysis to monitor reputation, brand health and constituent opinion. The primary duty of employees in this classification is the management of a customarily recognized department or subdivision, including the supervision of three or more full-time equivalent employees every week. Direction is over a permanent status-continuing function, not a collection of employees assigned to complete a project. Management responsibilities include the authority to hire, fire, or promote assigned employees or make recommendations that are given particular weight. Employees have impact on budgeting, controlling costs, planning, scheduling, and procedural change. Under FLSA, incumbents in this position meet the criteria for exempt status.