Description
Drives customer demand and traffic to organization's online platforms by developing and implementing digital/internet marketing campaigns and approaches. Optimizes website keywords/text to drive high search engine rankings and manages pay-per-click (PPC) activities. Develops or publishes useful and/or entertaining web content (blogs, games, videos, product reviews, training/reference materials, etc.). Develops email, text, and social media campaigns/promotions. Manages online content advertising. Tracks and analyzes campaign data, industry trends, and competitive landscape to proactively identify opportunities for expansion and optimization. Applies broad theoretical job knowledge, fundamental theories, principles, and concepts acquired through education, certification and/or experience. May require a specific bachelor's degree related to the work being performed. Develops existing knowledge and skills by performing structured assignments. Completes work with a limited degree of supervision after receiving guidance and direction from others. Solves routine or standard requests or problems. Interprets, analyzes, and explains facts, policies, and practices. May recommend solutions. Responds to customer needs and may identify solutions to standard requests. Explains standard information. Under FLSA, incumbents in this position are nonexempt.