Description
Drives customer demand and traffic to organization's online platforms by developing and implementing digital/internet marketing campaigns and approaches. Optimizes website keywords/text to drive high search engine rankings and manages pay-per-click (PPC) activities. Develops or publishes useful and/or entertaining web content (blogs, games, videos, product reviews, training/reference materials, etc.). Develops email, text, and social media campaigns/promotions. Manages online content advertising. Tracks and analyzes campaign data, industry trends, and competitive landscape to proactively identify opportunities for expansion and optimization. Applies knowledge, theories, principles, and concepts acquired through education or certification and/or a few years of work-related experience, on-the-job training or vocational training. May require a bachelor's degree related to the work being performed. Expands knowledge and broadens skills within one's own function. Completes work with a limited degree of supervision; prioritizes, organizes, and makes decisions related to own work to meet objectives. Take initiative to analyze possible solutions. Provides solutions to moderately complex or infrequently occurring problems. Understands customer needs and identifies solutions to non-standard requests. May serve as an escalation resource for less experienced employees. Explains information and may persuade others. This job is exempt under FLSA. Incumbents in this position must meet the full criteria for exempt status: salary level, salary basis, and duties tests.